XTRATUF Collaborates with Ocean Conservancy

XTRATUF Collaborates with Ocean Conservancy to Protect the Waters That Define Its Heritage

NELSONVILLE, OH (June 2026) – XTRATUF, the Alaska-proven footwear brand rooted in commercial fishing and life on the water, today announced a collaboration with Ocean Conservancy, a global nonprofit dedicated to protecting the ocean through science-based solutions, advocacy, and community action.

For decades, XTRATUF has been trusted by commercial fishermen who rely on healthy waters for their livelihoods. This collaboration reflects a natural alignment between the brand’s origins and a shared commitment to preserving the ocean that sustains both coastal communities and global ecosystems

“The oceans’ health is personal for our community,” said Zachary Castagnola, marketing manager for XTRATUF. “From the commercial fishing industry to coastal communities, people depend on clean water and healthy fisheries every single day. Partnering with Ocean Conservancy is a way for us to support real, science-backed work that helps protect the oceans and the people who rely on them.”

Ocean Conservancy brings more than 50 years of impact, mobilizing over 19 million volunteers and helping remove more than 400 million pounds of trash from waterways worldwide. The organization works at the intersection of science, policy, and community to address critical challenges such as ocean plastic pollution, sustainable fisheries, and climate-related impacts on marine ecosystems

Continued Zachary at XTRATUF, “Healthy fisheries remain essential to both ecosystems and economies, yet pressures threaten marine life and coastal livelihoods, making collaborative, solutions more important than ever.”

Together, XTRATUF and Ocean Conservancy aim to raise awareness and inspire action among the global community of ocean lovers, fishermen, and outdoor enthusiasts who depend on a healthy ocean.

About XTRATUF

XTRATUF is built for the most epic conditions across the globe. It’s built for a community of passionate water lovers everywhere who want the best footwear and gear to keep them dry, comfortable and sure footed, no matter what they face. XTRATUF enables and empowers us all to keep going, to keep working, to keep doing. ALASKA PROVEN. BUILT FOR ALL. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.xtratuf.com; @Facebook.com/xtratuf; @xtratuf on Instagram. 

ABOUT OCEAN CONSERVANCY 
For more than 50 years, Ocean Conservancy has delivered effective, evidence-based solutions for the ocean and all who depend on it. Today, we continue to unite science, people and policy to protect our ocean from the greatest challenges it faces: climate change, plastic pollution and biodiversity loss. We are a 501(C)3 headquartered in Washington, D.C. that inspires a worldwide network of partners, advocates and supporters through our comprehensive and clear-eyed approach to ocean conservation. Together, we are securing a healthy ocean and a thriving planet, forever and for everyone. For more information, visit oceanconservancy.org, or follow us on LinkedIn, Facebook, X (formerly Twitter), Bluesky or Instagram. 

PR Contact: Emily Snayd, HFS Communications, emily@hfscommunications.com