XTRATUF Meets Lofoten Seaweed: Boots Built for the Arctic

When the world’s toughest boots meet the wild, weather-shaped edge of Norway… magic happens.

This month, we had the absolute joy of hosting the XTRATUF crew here in our tiny corner of the Arctic. Known for building gear that can withstand anything from commercial fishing to icy decks, sideways rain, and unpredictable northern oceans, XTRATUF has long been a staple among fishermen, seaweed harvesters, and anyone whose work depends on durability you can trust.

Together, we explored the raw beauty of Lofoten: salt-spray mornings, kelp-slick rocks, winter light that feels almost cinematic, and the quiet rhythm of tides that shape everything we do. Their team did more than visit. They suited up, waded in, and experienced the rugged reality that inspires our work every day.

Seeing XTRATUF boots in their natural habitat, gripping wet stone, crunching across sea ice, and stepping through fronds of fresh sugar kelp felt like the perfect match. Sharing our story, our harvest grounds, and our people with a brand built from genuine ocean grit made the collaboration even more special.